Библиография

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Библиография

- Зачем ты пишешь эту книгу? - спросил меня Ник, мой клиент из корпорации Coca-Cola. - Сегодня никто не читает книги. На это просто нет времени.

Чтобы доказать, что он ошибается и выразить свою признательность авторам книг, процитированных или упомянутых здесь, я привожу список использованной литературы. Те книги, которые, как мне кажется, следует прочитать обязательно (даже если вы заняты на работе ничуть не меньше, чем Ник), отмечены звездочками.

1. Argyle, Michael. The Anatomy of Relationships: And the Rules and Skills Needed to Manage Them Successfully. London: Penguin Books, 1985.

2. Barthes, Roland. Mythologies. New York: Noonday, 1957.

3. Baudrillaird, Jean. Cool Memories. London and New York: Verso,1997.

4. Beck, Ulrich. The Risk Society: Towards a New Modernity (Theory, Culture and Society Series). London: Sage, 1992.

5. Berger, Peter L.; Luckmann, Thomas. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. New York: Anchor Books, 1966.

6. Bly, Robert. The Sibling Society. Boston: Addison Wesley, 1996.

7. Castells, Manuel. The Rise of the Network Society. Oxford UK: Blackwell Publishers, 1996*.

8. Collins, Jim; Porras, Jerry I. Built to Last: Successful Habits of Visionary Companies. New York: HarperBusiness, 1994.

9. Coupland, Douglas. Generation X. London: Abacus, 1991.

10. Descartes, Rene. Discourse on Method. London: Penguin Books,

1968.

11. Dichter, Ernest. The Handbook of Consumer Motivations. New York: McGraw-Hill, 1964.

12. Douglas, Mary. Thought Styles: Critical Essays on Good Taste. London: Sage, 1996.

13. Eco, Umberto. Travels in Hyper-Reality. San Diego: Harcourt Brace Jovanovich, 1990.

14. Fein, Ellen. The Rules. New York: Warner Books, 1996.

) библиография

15. Fidler, Roger. Mediamorphosis: Understanding New Media. Thousand Oaks, CA: Pine Forge Press, 1990.

16. Fukyama, Francis. The End of History and the Last Man. New York: Avon Books, 1993.

17. Goshal, Sumantra; Barlett, Christopher. The Individualised Corporation. London: Heinemann, 1998*.

18. Giddens, Anthony. The Third Way. Oxford UK: Blackwell Publishers,

1998*.

19. Giddens, Anthony. Modernity and Self-Identity. Stanford: Standford University Press, 1991*.

20. Gray, John. False Dawn: The Delusions of Global Capitalism. London: Granta Books, 1998.

21. Grundy, Tony. Breakthrough Strategies for Growth: Delivering Sustainable Corporate Expansion. London: FT Pitman Publishing,

1996.

22. Hamel, Gary; Prahalad, Coimbatore Krishnan. Competing for the Future. Harvard: Business School Press, 1994*.

23. Handy, Charles. The Hungry Spirit. New York: Broadway, 1998*.

24. Jensen, Klaus. The Social Semiotics of Mass Communications. London: Sage, 1995.

25. Lacan, Jacques. The Four Fundamental Concepts of Psychoanalysis. London: Penguin Books, 1973.

26. MacLuhan, Marshall. Understanding Media: The Extensions of Man. Cambridge: MIT Press, 1994.

27. Packard, Vance. The Hidden Persuaders (полностью распродана).

28. Planning for Social Change. The Henley Centre for Economic Forecasting: London, 1997, 1998.

29. Reisman, David. The Lonely Crowd. New York: Doubleday Anchor

Books, 1950.

30. Senge, Peter. The Fifth Discipline Workbook. New York: Doubleday,

1994.

31. Severin, Frank T. Humanistic Viewpoints in Psychology. New

York: McGraw-Hill, 1965.

32. Silverstone, Roger. Television and Everyday Life. London:

Routledge, 1994.

33. Tapscott, Don. Growing Up Digital: The Rise of the Net Generation. New York: McGraw-Hill, 1998.

34. Wilson, Paul. The Little Book of Calm. New York: Plume, 1997.

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